Engineer your life

The new Beyond Presales Podcast launched on August 13, 2024. Subscribe to the Beyond Presales Youtube channel or wherever you get your podcasts for the latest episodes

The traditional approach to presales is BROKEN. Focusing on presentation skills and discovery questions and active listening can only get you so far. As sales professionals we should be focused on our customers, on driving engagement with them in every conversation, and connecting with them on a personal level.Companies don't buy software and services, people do!What makes you unique in your life is what will make you unique in your sale. Your software doesn't do that, you do! Beyond Presales is built on helping sales professionals bring their authentic selves to every customer conversation.

Jack Cochran

Presales Leader
Career Advisor
Producer

After spending nearly a decade as a customer, Jack made the transition to presales in 2013, giving him a unique dual perspective on sales strategies. Drawing from his experiences on both sides of the sales process, he has gained valuable insights into what works and what doesn't. The idea for Beyond Presales emerged in 2021 as Jack sought to blend traditional solution selling techniques with the evolving needs and expectations of modern buyers.

What you do outside of your day job is what makes you unique, provides meaning and value, and makes you a better person. As presales professionals it is critical to your success to embrace all parts of your life, not just the things in your day job. Join Jack as he talks to industry leaders, influencers, and authors as they talk about their passions outside of work

Hosts Jack Cochran and Adam DiTomasso talk about everything presales in this bookclub-focused podcast. Episodes ran from October 2023 to April 2024

Every Objection is Discovery: Building trust and competitive differentiationWebinar with Consensus September 26, 2024

Demo ANYTHING in 5 Minutes: Webinar with Homerun PresalesWebinar September 5, 2024

Career Navigator Summit: Decoding the Hiring Process PanelPreSales Collective June 2024

Demo ANYTHING in 5 Minutes: Turning Every Demonstration into a ConversationDemoFest West Coast 2024

Demo Jockeys Podcast: Host and Producer26 episodes from October 2023 to April 2024